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YouTube Content Strategy

@schellip · Jeff Schell
⚡ Whiz Dashboard
Subscribers
7,680
Since Dec 2021
Total Views
94,262
~971 avg/video
Videos Published
97
~2.4/month avg
Jan 2026 Output
8
🔥 Most active month
Engagement Rate
2.1%
Likes / Views (top 20)
🏆 Top Performing Videos ALL TIME
VideoViewsLikesLike %
How to Bridge Patent → Selling a Product 11,733 0.3%
3 AI Tools EVERY Patent Attorney MUST Use! 2,741 2.1%
Good news — USPTO Director Stewart 1,150 26.9%
How AI Patents Are Changing Innovation 1,080 1.5%
Patent Licensing 101 1,057 24.6%
Can you patent your AI invention? 1,016 10.2%
Patents vs. Trade Secrets ($10M+?) 808 16.2%
Monetize while patent pending pt 1 718 2.1%
Three types of patent licenses 625 2.6%
PTAB reform + Trump admin + economy 516 1.0%
🎯 Theme Power Rankings RECORD THESE
1
Patent → Product Monetization
How to make money from patents/inventions. Bridge the gap. Licensing revenue.
11.7K+
top views
2
AI + Patents (Tools & Strategy)
AI patent tools, AI inventions, vibe coding IP, software patents in 2026
5.2K+
combined views
3
Patent Licensing & Royalties
Licensing 101, agreement terms, royalty types, monetization mechanics
1.8K+
combined / 24.6% like rate
4
USPTO News & Policy Updates
New directors, PTAB reform, regulation changes. Timely = viral engagement.
26.9%
best like rate
5
Startup IP Strategy & Valuation
Patents for founders, vibe coding protection, IP as fundraising leverage
TRENDING
Jan/Feb 2026
6
Common Patent Mistakes
Timing errors, trade show killers, missing deadlines. Fear-based hooks.
500+
combined
7
Pop Culture + Patents
Shark Tank fails, viral products, real-world patent stories. Great for Shorts.
414
Shark Tank short
8
Patent + Branding/Marketing
Integrating IP with storytelling, branding, pitching. Nova Launch angle.
267
combined
🚀 Content & Posting Strategy 2026 PLAYBOOK
📹
Posting Cadence
  • 3 Shorts/week (Mon, Wed, Fri)
  • 1 Long-form/week (Tuesday)
  • Best upload window: 10 AM–3 PM MT
  • Shorts: 30-60 sec, vertical, hashtag-rich
  • Long-form: 8-15 min, deep-dive value
  • Your Jan 2026 burst (8 vids) = best growth ever. Keep that energy.
🎬
Format That Wins
  • Listicles: "3 AI Tools" = 2,741 views. Numbers in titles WORK.
  • How-to Guides: "How to Bridge..." = #1 all-time at 11.7K
  • News Commentary: USPTO updates = 26.9% like rate (!)
  • VS Videos: "Patents vs Trade Secrets" = 808 views, 131 likes
  • Fear/Urgency: "Don't lose rights" hooks outperform generic
  • Series format signals to YouTube algo → more recommendations
📊
What's NOT Working
  • AVOID Generic "What is a patent?" basics
  • AVOID Company promo videos (0 views)
  • AVOID Duplicate Shorts of same long video
  • AVOID Untitled/unnamed uploads
  • RETHINK Overlook wedding content on this channel (different audience)
  • RETHINK Nova Launch promos without educational hook
📈 Growth Tactics 10K SUBS ROADMAP

Current: 7,680 subs → Target: 10,000 subs

DISCOVERY YouTube Shorts are your growth engine. Your Shorts get 100-400 views each — but they feed subscribers to long-form. Keep posting 3/week minimum.

SEO Title formula that works for you:
✅ "How to [ACTION] + [BENEFIT]" → 11.7K views
✅ "[Number] [Tools/Mistakes/Types]" → 2.7K views
✅ "[Timely Topic] + [Implication]" → 1.1K views
❌ Avoid vague titles like "Patents With Jeff Schell" → 0 views

THUMBNAILS Use high-contrast text + your face. Your best performers all have clear, readable thumbnails. Emotional expressions > neutral poses.

ENGAGEMENT Your like-to-view ratio is exceptional on policy/news content (26.9% on USPTO Director video!). Chase those timely topics hard — they build superfans.

SERIES Build 2-3 recurring series:
1. "Patent Money Moves" — weekly monetization/licensing tips
2. "AI Patent Pulse" — AI+IP news commentary
3. "Startup IP in 60 Seconds" — Shorts series for founders

COLLABS Guest on startup/founder podcasts + channels. Cross-promote. Your niche (patents + startups + AI) is unique — nobody else does this.

✅ Video Posting Checklist
1
Title: Use number, "How to", or timely hook. Include 1-2 keywords (patent, AI, startup, licensing). Keep under 60 chars.
2
Thumbnail: Your face + 3-5 words of high-contrast text. Use red/yellow accent colors. Test 2 options in YouTube Studio.
3
Description: First 2 lines = hook + CTA ("Book a free consult: schellip.com"). Include timestamps for long videos. Add 3-5 hashtags.
4
Tags: patent attorney, AI patents, startup IP, patent strategy, intellectual property lawyer, patent licensing
5
Shorts: Add #Shorts in description. First 3 seconds = bold hook. End with "follow for more" or question. Vertical only.
6
Cross-post: Share to LinkedIn (native upload), X/Twitter (link + quote), TikTok (Shorts content). Repurpose long-form into 3 Shorts clips.
7
Engage: Reply to ALL comments within 24h. Pin a question comment. Heart every comment. Ask viewers a question at end of video.
8
Playlist: Add every video to a themed playlist immediately (Licensing, AI Patents, Startup IP, Patent Mistakes).
📅 Ideal Weekly Content Calendar
MON
TUE
WED
THU
FRI
SAT
SUN
🎬
Short
AI Patent Pulse
📹
Long
Deep Dive
🎬
Short
Patent Mistake
💬
Engage
Reply/Comment
🎬
Short
Startup IP Tip
📝
Script next week
🎙️
Record batch
💡 Next 10 Videos to Record PRIORITY ORDER
1
🎬 LONG: "How to License Your Patent for Passive Income (Step-by-Step Guide)" — Combines #1 + #3 themes
2
🎬 LONG: "5 AI Tools That Write Patent Applications in 2026" — Listicle format × AI theme = proven combo
3
📱 SHORT: "You vibe-coded an app without a patent? Here's what happens next" — Vibe coding × IP urgency
4
📱 SHORT: "The USPTO just changed everything for AI startups" — Policy news = highest like rate
5
🎬 LONG: "Patents vs. Copyrights vs. Trade Secrets: Which Protects Your AI Startup?" — VS format performs well
6
📱 SHORT: "3 patent mistakes that cost founders millions" — Fear hook + numbered list
7
🎬 LONG: "How I Made $10M+ From Patents (The Licensing Playbook)" — Personal story + monetization
8
📱 SHORT: "Shark Tank products that forgot to patent first" — Pop culture hook
9
🎬 LONG: "The Founder's Patent Playbook: IP Strategy That Gets You Funded" — Startup audience × MindMiner angle
10
📱 SHORT: "Your AI-generated code IS patentable. Here's proof." — Controversial take = engagement
📣 Distribution & Sharing Strategy
💼
LinkedIn (Primary)
  • Native video upload (not just YouTube link)
  • Write a 3-4 line hook above the video
  • Tag relevant founders, VCs, patent people
  • Post Tue/Wed/Thu 8-10 AM for B2B reach
  • Repurpose Shorts as LinkedIn carousels
  • Your audience is HERE — founders & startup execs
🐦
X / Twitter
  • Tweet the hook + link for long-form
  • Upload Shorts as native Twitter video
  • Thread format: "5 things I learned about AI patents this week" → link to video
  • Engage in #startup, #AI, #patents conversations
  • Quote-tweet relevant patent news with your take
📱
TikTok + Instagram Reels
  • Repost ALL Shorts to TikTok (same vertical format)
  • Instagram Reels for visual IP content
  • Add trending audio when relevant
  • "Patent lawyer reacts to..." format
  • Target younger founders/indie hackers
  • Watermark with @schellip across platforms
⚡ Whiz YouTube Strategy Dashboard · Data from @schellip via YouTube API · Last updated